Ø  课程简介

商务英语写作是国际商务从业人员必备的一项重要技能，本课程的设置旨在向学生传授基本的商务英语写作理论和常用文体的写作方法和技巧，并通过写作练习实践，培养学生基本的写作技能，为其毕业从事商务英语相关工作打下坚实的基础。商务英语写作课程精品在线课程以微课课程、教学课件为主，辅助相关教学资源视频、教学资源库包括课程标准、教案、题库、试卷等内容。微课课程围绕新编《实用商务英语写作教程》一书，每章内容将围绕相应主题文体教授其相应定义、内涵、功能、格式、语言运用、写作方法、技巧等。课程设计紧密围绕职业教育课程体系改革指导思想，突出“以素质为基础，以就业为导向，以能力为本位，以学生为主体”的教育理念。积极融入基于实际应用的案例教学、项目教学和虚拟现实技术，运用真实任务、真实案例以辅助教学。教学总体思路以工作过程中的常见事项为导向，注重培养学生在现实商务活动中的实践技能，增强学生的就业与创业能力。

Ø  操作指引

1. 搜索揭阳职业技术学院官网，点击右下角“网教平台”，如下图所示：

2. 以账号、密码登陆校园统一平台，如下图所示：

 

 

3. 进入网教平台，搜索“商务英语写作”课程，如下图所示：

4. 点击商务英语写作课程，如下图所示：

 

5. 进入精品在线开放课程界面，如下图所示：

 

Ø 课程标准

课内学时数：36
适用的专业范围及层次：全日制专科商务英语专业二年级学生
学分：2
考核方式：考试
编制人：林丹蔚

说明

一、教学目的和要求

“商务英语写作”是国际商务从业人员必备的一项重要技能，也是高职高专英语专业学生的一门必修课。本课程的设置旨在向学生传授基本的商务英语写作理论和常用的写作方法和技巧，并通过写作练习实践，培养学生基本的写作技能。
   本课程要求学生掌握以下几个方面的基本内容：

（一）理解商务应用文体的定义、功能、分类。

（二）掌握常用的商务英语写作文体类型。

（三）掌握常用商务文体的写作格式。

（四）掌握常用商务文体的写作方法与技巧。

（五）掌握常用商务文体的写作步骤。

（六）掌握常用商务文体的基本语言表达。

二、课程内容和学时分配
  根据教学计划安排，本课程学习时间为一学期，共36课时，每周为2课时。

Weeks	Content	Credit
Week 1	Introduction	2
Week 2	Unit 1: Business English Writing: Definition, Writing Process, Principles; Contemporary Communication Tools 商务英语写作基础知识介绍	2
Week 3	Unit 2： Basic Types of Business Documents: Business Letters and Reports 商务英语写作基本文体介绍:商务信函 &商务报告	2
Week 4	Unit 3:Notices 通知	2
Week 5	Unit 4:Invitations 邀请函	2
Week 6	Unit 5:Memos 备忘录	2
Week 7	Unit 6:Minutes 会议记录	2
Week 8	Unit 7:Company profiles 公司 介绍	2
Week 9	Unit 8:Name Cards 名片	2
Week 10	Unit 9: Product Promotion Copies 产品推广文案	2
Week 11	Unit 10: Product Descriptions 产品说明书	2

Week 12	Unit 11: Sales Letters 销售函	2
Week 13	Unit 12: Sales Contracts 销售 合同	2
Week 14	Unit 13: Complaint Letters 投 诉函	2
Week 15	Unit 14: Adjustment Letters 理 赔函	2
Week 16	Unit 15:Resumes 简历	2
Week 17	Unit 16:Job-application Cover Letters 求职信	2
Week 18	Review	2

三、教学方法

本课程主要采用教师讲授，学生听讲、练习并进一步拓展知识的教学方式。教师在讲授过程中同时为学生分析相关商务应用文体的最新发展动态及趋势。学生通过课堂学习、实践及课后练习，从而了解并掌握相应的商务应用文体的写作格式，内容，写作技巧与方法，语言表达等。
        四、教学建议
    原则上教师应该遵照教学大纲的要求，以及大纲所确定的基本内容完成教学内容，但对教学内容的顺序安排，教学时数的分配等方面，可根据实际情况灵活处理。教师讲授时要注意培养学生灵活地运用字、词和句的能力并通过提供、讲解、分析更多范文让学生加深对所学商务应用文章的理解及对语言的运用。
   五、理论教学部分
Part One: Introduction 商务写作基础介绍
Unit 1: Business English Writing: Definition, Writing Process, Principles;
Contemporary Communication Tools
4
商务英语写作基础知识介绍
Unit 2： Basic Types of Business Documents: Business Letters and Reports
商务英语写作基本文体介绍:商务信函&商务报告
Part Two: Company Routine 公司日常经营写作
Unit 3:Notices 通知
Unit 4:Invitations 邀请函
Unit 5:Memos 备忘录
Unit 6:Minutes 会议记录
Part Three: Company Publicity 公司对外宣传写作
Unit 7:Company profiles 公司介绍
Unit 8:Name Cards 名片
Unit 9: Product Promotion Copies 产品推广文案
Unit 10: Product Descriptions 产品说明书
Part Four: Foreigner Trade Communication 外贸业务沟通写作
Unit 11: Sales Letters 销售函
Unit 12: Sales Contracts 销售合同
Unit 13: Complaint Letters 投诉函
Unit 14: Adjustment Letters 理赔函
Part Five: Job Hunting 求职应聘写作
Unit 15:Resumes 简历
Unit 16:Job-application Cover Letters 求职信
   六、实践教学部分
   本课程两实践教学为 18 学时。课堂讲解学习和实践教学部分有机结合在一起，做到理论和实践同步进行，这样才能确保对学生正确掌握写作技巧进行全程监控。并且通过课堂的各种各样的练习，如回答问题、讨论等方式开展实践教学，使学生在实践中巩固理论知识。
实践一： Business English Writing: Definition, Writing Process, Principles;
Contemporary Communication Tools
(一) Aims : Get the students to know business english writing: definition,
writing process, principles; contemporary communication tools.
(二) Contents: Introduction to Business English Writing.
实践二： Basic Types of Business Documents: Business Letters and Reports
（一） Aims : Get the students to know basic types of business documents: business letters
and reports.
(二)Contents: formats and languages of business letters and reports
实践三： Practise the skills of writing notices.
（一） Aims : Get the students to know the format and skills in writing notices.
（二） Contents: Practise addressing an envelope and writing different parts of a notice
实践四： Practise the skills of writing a invitation.
（一） Aims : get the students to know how to write an effective invitation.
（二） Contents: the necessary parts and writing skills of invitations.
实践五： Practise the skills of writing memos.
（一） Aims : get the students to know the skills of writing an memo.
（二） Contents: the necessary factors in an memo.
实践六： Practise the skills in writing minutes.
（一） Aims : get the students to know how to write a complete minute.
（二） Contents: the necessary parts of a minute.
实践七： Practise the skills in writing company profiles.
（一） Aims : Get the students to know the steps in writing company profiles.
（二） Contents: practice the writing skills.
实践八： Practise the skills in writing name cards.
（一） Aims : Get the students to know how to write name cards.
（二） Contents: important points in writing name cards
实践九： Practise the skills in writing product promotion copies.
（ 一 ） Aims : Get the students to know various promotions skills in writing product promotion copies .
（二） Contents: tips for writing successful product promotion copies.
1. analyze the reader.
2. know the product or service
3. emphasize benefits.
实践十： Practise the skills in writing product descriptions.
（一） Aims : Get the students to know the techniques in writing product descriptions.
（二） Contents: important factors and writing skills of product descriptions.
实践十一： Practise the skills in writing sales letters.
（一） Aims : Get the students to know the skills and language in writing sales letters.
（二） Contents: practise writing an effective sales letter.
实践十二： Practise the skills in writing a complaint letters
（一） Aims : Get the students to know the skills and language in writing sales contracts.
（二） Contents: practice writing sales contract.
实践十三： Practise the skills in writing an complaint letter.
（一） Aims : Get the students to know the skills and language in writing a complaint
letter.
（二） Contents: practice writing of a complaint letter.
实践十四： Practise the skills in writing adjustment letters.
（一） Aims : Get the students to know the important parts in writing adjustment letters.
（二） Contents: how to make preparation for writing adjustment letters.
实践十五： Practise the skills in writing résumés.
（一） Aims : Get the students know the important parts in writing resumes.
（二） Contents: how to make preparation for writing resumes.
实践十六： Practise the skills in writing job application cover letter.
（一） Aims : Get the students to know the important parts in job application cover letter.
（二） Contents: how to make preparation for writing job application cover letter.
   七、建议使用教材及主要参考资料
   教材：林丹蔚、邱瑞君，《实用商务英语写作教程》，北京对外经贸大学出版社，2018；
   参考书：〔1〕Grahame T Bilbow,PhD,《朗文商务致胜英文书信》，外语教学与研究出版社
   〔2〕刘礼进，《实用英文写作》，广州：中山大学出版社，2000；

〔3〕丁往道等，《英语写作手册》，北京：外语教学与研究出版社，1996；
   〔4〕赵宏宇著，《写作参考》，西安：西北工业大学出版社，2001；
   〔5〕徐小贞，《商务英语写作》，北京外语教学与研究出版社，2006。

 

 

 

Ø 教案设计（节选）

 

Part One: Introduction

Business writing is a type of professional communication by organizations to communicate with internal or external audiences, which is also known as business communication and professional writing. Business writing should be understood clearly when read quickly. The message should be well planned, simple, clear and direct.

Unit 1 Business English Writing

商务英语写作基础知识介绍

1. Teaching purpose: get the students know the basic concepts of Business English Writing.

2. Teaching Methods: teaching and practicing

3. Teaching Credit: 4

4. Key Points and Important points: business English, business writing process, business writing principles.

5. Teaching Process

Ⅰ. Learning Objectives

In this unit, you will learn:

l to understand the connotation of business English and business English writing;

l to know the business writing process;

l to know the business writing principles;

l to get an overall comprehension of contemporary communication tools;

l to master some effective business English expressions.

Ⅱ.Leading-In

Business English Writing

Business English( 商务英语) or Commercial English is a special term given to English by non-English speaking nations for international trade. In Britain, it is called Commercial English or Commercial Letter. In the USA, it is usually called Business English, Business Correspondence or Business Letter. Business English is a kind of standard English adapted to specific business purposes. In the global commercial world, business English documents should be written to customers, salesmen, agents, suppliers and many other people concerned. They cover every conceivable phase of business activities.

Business Writing Process（商务写作的步骤） may be summarized as five steps.

First, preparing(准备), involves making it clear about the objective, the reader, and the scope of writing. The objective is the purpose of writing. A careful reader analysis is crucial to achieving the writing objective. It also determines the scope of the writing task. The scope of the writing refers to the kind and amount of information for the reader to understand the objective.

Second, formatting （ 布局）, refers to choosing the format or layout of the document. It involves choosing the right way of presenting the document and making the document more readable. Successful formatting may lead to a favorable attitude of the reader to what is written.

Third, organizing （ 组织） , involves gathering information, sorting details, and making outlines. The information can be gathered from other people, from documents available, or from the Internet. Notes then should be grouped according to the information they have in common. The result of organizing is an outline that will guide the next step of drafting.

Forth, drafting（起草）, is the actual writing of the business document. It is considered as the most difficult, however, natural if previous steps have been accomplished.

Fifth, revising（修改）, turns the drafts into a finished product. It involves more than just editing and proofreading concerning the format or language. A check on the overall tone is also

necessary based on a careful reader analysis.

Business Writing Principles（商务写作的原则） involves the commonly mentioned “5Cs”.

Clarity （ 清 晰 ） means one sentence for one meaning only. It indicates a logical relationship between relevant sentences. No reversion or repetition is allowed to appear. Conciseness（简洁） means all the words/sentences and paragraphs in a letter must be clear-cut and straight forward. So it is with an e-mail or telex or fax. Correctness（准确） includes the correctness of forms of writing, of grammar, spelling and of punctuation, particularly of figures. Courtesy（礼貌） means being very polite and prompt in replying to the opposite party’s letter. Your letter should be very mild and tactful, and possibly the reply should usually be sent on the same day. Any delay should be explained in a written form. Completeness（完整） includes the completeness of facts and explanations. Does it give all the information necessary to accomplish the purpose for your letter or answer fully the questions asked or implied in the incoming letter.

Contemporary Communication Tools（现代商业沟通工具） Modern technology has enabled the creation of a myriad of new communication tools, sites and software. There are many types of communication available. The choice depends on where you are, how much time you have and how much (if any) you prefer to pay.

First, cell phones（手机）, which have continued to increase since their introduction in the late 1980s, enable their users to send and receive email, pictures and recorded videos. Bluetooth

（ 蓝 牙 ） technology has further increased the communicative value of cell phones, allowing talkers to carry on their conversations hands-free with the use of a small, one-sided headset.  Skype （ skype 网络电话） is a downloadable software that enables users to make free phone calls and send messages via the Internet. The service also offers video phone calling, allowing users to watch each other in real time while they speak. Use of Skype's free features requires a broadband Internet connection as does its paid features. Both businesses and private individuals have benefited from the convenience and immediacy of Skype's communication tools.

Twitter（推特网站） is a popular social networking site created in 2008 which is unique in that users can write (or “tweet”) messages from either their computer or cell phone in short, concise updates, as often as they please. The concept of Twitter revolves around the idea that people can stay updated on the events of others' lives without spending a lot of time sifting through extraneous information or more elaborate weblogs. Another perk is the fact that Twitter is completely free and requires no special software. Wechat（微信） or QQ, both developed by Tencent, has been a fast and effective messaging application. This kind of instant messaging application enables users to communicate with each other on the internet or mobile phone via short written, spoken or even video messages delivered almost immediately after the content is created.

Task 1

Directions: Reading and Comprehension.

1. Business English is a kind of English written for specific business purposes.

A. routine B. standard C. general

2. as the final step of the business writing process, turns the drafts into a finished product.

A. formatting B. organizing C. revising

3. means all the expressions in a certain document must be clear-cut and straight forward.

A. Conciseness B. Courtesy C. Completeness

4. technology allows talkers to carry on their conversations hands-free with the use of a small, one-sided headset.

A. Bluetooth B. Skype C. Twitter

5. is now considered the most popular and effective instant messaging application in China.

A. Cell phone B. Wechat C. QQ

Ⅲ. Formatting

                Case 1:

                Dear Mr Wright,

                                                Thank you for your letter of October 16 and we are willing to enter into business relations with you. We have been exporting all kinds of art and craft goods for more than 25 years and have many customers and friends throughout Europe and America.

At your request, we are sending you by air the latest catalogue and price list of our products for your reference. If any of the items listed in the catalogue meets your interest, please let us have your specific enquiry, and our quotation will be sent to you without delay.

               

                                Sincerely yours,

K. M. Abduah

Task 2

Directions: Read the sample and answer the following questions.

1. Who is the writer ?

2. What is the purpose for the writing ?

3. What did the recipient inquire ?

3. How does the writer try to reply?

 

 

                Case 2:

Report on Survey of Job Satisfaction

Introduction

In response to Ms Nagle, the manager’s request, the report sets out to analyze the staff's job satisfaction according to the collected questionnaires.

                                Methodology

                A questionnaire survey was conducted to learn about the job satisfaction in our company. 228 employees returned their questionnaires on time. In order to gain more factual figures, the employees were required to fill it anonymously.

                Findings

According to the statistics, 72% of the employees are content with their work. Whereas, it was

                found that the female staff (75%) are more satisfied with their present job than the male staff(63%). In addition, the data showed that payment isn't relevant to happiness. 87% of younger people, aged 20-30, with lower payment expressed their approval. Meanwhile, 52% of the staff, aged 30-40, and 61%, aged 40-50, were more pessimistic. Most of them mentioned the reasons for their dissatisfaction; little chance to get promotion and a poor welfare system. In addition, a number of people suggested having a longer paid holiday to have more opportunity to be with their families and arranging more training courses to update their professional skills.

                Conclusion

                Based on the findings, it was concluded that most people in our company look at their present job optimistically but there is still space for our company to make some progress.

Recommendation

It would be advisable to readjust the promotion policy and welfare system to stimulate staff to be more enthusiastic about their work.

Task 3

Directions: Read the sample and summarize the writing process.

Step 1:  

Step 2:  

Step 3:  

Step 4:  

 

 

                Ⅳ.Useful Expressions

1. Words and Phrases Words

apply v.  申请 buyer n.买家

catalogue n.  产品目录 consultation n. 咨询

contract n.合同 competitive adj.竞争的

currently adv.  目前地 considerably adv. 很，相当

continuously adv.  连续地 chance n. 机会

discount n.折扣 durable adj.耐用的

deliver v.  送货 employ v. 雇佣

employee n. 雇员 experienced adj.有经验的

ensure v.  保证 extra adj.额外的

expire v.  到期 formally adv. 正式地

handle v.处理 internal adj.内部的

invoice n.发票 launch v. 发起，开办

manufacture v. 生产 precisely adv. 准确地

present adj.  目前的 register v. 注册

regular adj.  定期的 seller n.卖家

specification n.  规格 senior adj.高级的

survey n.调查 transact v.交易

temporary adj.暂时的 welfare n.福利，幸福

Phrases

business relations  商业合作关系branch office 分公司business objective  商业目标company profile  公司介绍exchange rate 汇率

market share  市场份额multi-national 跨国公司price list  价格单

2. Sentence Structures

(1) We'd like to express our desire to establish business relations with…

我们衷心希望与……建立商业合作关系。

establish business relation with…与……建立业务往来。

e.g. We are willing to establish business relationship with your company.

我们愿与贵公司建立业务往来。

(2) Our hope is to establish mutual beneficial trading relations with…

我们希望与……建立起互利互惠的贸易伙伴关系。

mutual beneficial trading relations  互惠贸易关系

e.g. We look forward to establish mutual beneficial trading relations with you.

                我们期待与贵方建立互惠贸易关系。

(3) We look forward to…我们期待……

(4) We have the pleasure of introducing… to…

我们很高兴为……介绍……

(5) Please send us samples and quote us your lowest prices for….

请惠寄样品并报你方……的最低价。

(6) With reference to your letter of…, enquiring for…, we enclose our Quotation No….

关于您来函询购……，兹附去第……号报价单给您。

With reference to…关于……

e.g. With reference to your letter of March 3, we are glad to learn that you wish to enter into trade relations with our company.

从贵方 3 月份来函，很高兴获悉你们希望与我们建立贸易伙伴关系。

(7) The quality of the order must be the same as that of our sample.

所订货物质量须与我方样品相同。

(8) Your early settlement of this case will be appreciated.

我们将非常感激你方对此事的及时处理。

(9) We are glad to have finalized/put through/closed/concluded this transaction/business with you.

我们很高兴与你方达成了这笔交易。

finalize v. 完成，使结束，使落实

e.g. let's finalize the proposal.

让我们最后确定提案。

put through 实行，完成

e.g. These proposals have to be put through several committees.

这些提议必须在几次委员会上通过。

(10) We trust you will make all necessary arrangements to deliver the goods in time .

我们相信，你们将作好一切必需的安排，按时交货。

Ⅴ Strategy

Effective Business English Writing

Improve English writing skills. Use specific words, and avoid clichés, abbreviations, slang, acronyms, technical jargon, and other devices.

Be careful with metaphors and idioms, and other culture-related expressions.

Don’t translate culturally bound idioms or slang from your own language into English.

Be aware of your contacts’ culture and traditions and study how it differs from your own culture.

               

 

 

6. Exercises and homework:

VI. Practice

Task 4

Directions: Translate the following English sentences to Chinese and vice versa.

1. I was really delighted to hear that you got that job in ABC company.  （很高兴得知）

2. Please accept our warmest congratulations on the opening of your branch office. (我们最热烈的祝贺)

3. I am sure that the future will hold much more for you , and this is just the beginning. (大有作为)

4. Customers will be provided with the best service owing to our long experience in the catering business. （凭借）

5. We hope you are satisfied with our goods, and look forward to receiving your further orders.

（对……满意）

6. 我们期待与你们的合作愉快而成功。(a happy and successful business relationship)

7. 得知贵公司获得 2012 年市场销售第一，真让人兴奋。（the first prize in sales）

8. 非常感谢你们对此事的及时处理。(immediate settlement)

9. 我们能为你们提供最优惠价格。(the most favorable price)

10. 我们一定保证及时发货。(prompt delivery)

Task 5

Directions: Read the following sales letter and fill in the blanks with the right expressions according to the Chinese.

Dear Sir or Madam,

I am writing to 1 （咨询） whether your company could offer a course on Business Promotion for our managers.

I saw your 2 （广告） in the South Morning Daily on Saturday, October 7, 2016, and the Business Promotion Training Course (Ref.: QC 101) mentioned in the advertisement might be

suitable for us. 3 （我想知道） if it is 4 （可能的）for you to offer a 3-month training course starting before or, at the latest, on Monday, November 5, 2016, for a group of 20.

Could you send us some 5 （资料） about the teaching staff and the possible schedule

for this course?

I am 6 （期待） receiving your reply.

Yours faithfully, Carmen Au

Task 6

Directions: choose the right items for each of the following parts of a report.

A. Conclusion D. Recommendations

B. Findings E. Introduction

C. Report on Staff Motivation

1

2

I write this report to present the results of the recent survey of staff motivation. I base the findings on interviews with employees from all departments within the company.

3

A number of employees clearly suffer from a lack of motivation as a  result  of  dissatisfaction in one of more areas of their work. I just outline the key findings below.

Staff feels undervalued by the company, both on a financial and a personal level. They feel that the company's competitors offer higher levels of remuneration. The perception that managers are unappreciative of staff efforts is particularly noticeable in the Sales Department.

Certain employees feel under-challenged. The company is clearly not exploiting the potential of its human resources.

There appears to be a breakdown of communication in the Production Department. The confusion and resultant ill-feeling towards managers has the potential to disrupt production cycles.

4

We conclude that there are significant levels of dissatisfaction regarding certain issues in the company. Unless these issues are addressed as a matter of urgency，the consequent demotivation of staff will undoubtedly have a negative impact on the performance of the company.

5

We strongly recommend the following measures:

An evaluation of job profiles need to be made throughout the company to assess whether skills could be utilized more efficiently.

A review of the current salary structure ought to involve comparison with similar organizations.

We find it essential to investigate and take action regarding communication in the Production and Sales Departments.

VII.                 Read for Reference

1. A sample of business letter.

Dear Sirs,

Thank you for your letter of September 16 and we shall be pleased to enter into trading relations with you.

At your request, we are sending you, under separate cover, our latest catalogue and price list covering our exports.

Payment should be made by an irrevocable and confirmed letter of credit.(不可撤销保兑信用证)

If you feel that business is possible, please contact us for specific offers.

Yours sincerely, Li Hui

2. A sample of business report.

Report on the Introduction of New Practices

Introduction

The report sets out to describe the most attractive features of staff management policies of the HVC Garden chain restaurants and to suggest the introduction of some items into the restaurant department of our hotel. The presented information has been obtained during the Assistant Manager’s visit to the HVC Garden.

Findings

It was found that one of the HVC restaurants is exposed to an exceptionally innovative management, and it has recently developed a new policy in order to maintain high standards in all aspects of the service provided to its guests. The two successful practices of the policy as follows:

》All the waiting staff are exposed to a check-up(检查) before starting their lunch and dinner shifts so as to ensure maintenance of hygiene and compliance with the company’s dress code.

》The evening briefings (简要指示)conducted on a regular basis in order to inform the staff of the basic changes in the menu and wine supplies have proved effective.

Conclusions

It is clear that a successful introduction of the two procedures is sure to reflect on the waiting staff's better awareness of good service and an improvement in the hotel's image

Recommendations

It is suggested that these two procedures (staff's check-up and regular evening briefings ) should be applied in the restaurant department of our hotel.