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剑桥商务英语
2021-03-09 18:08   审核人:


Ø 课程简介

本课程是商务英语专业的专业方向必修课,针对剑桥商务英语证书考试开设,根据商务英语专业和商务工作实际需要,从听,说,读,写四个方面全面提高学生在商务和一般生活环境下使用英语的能力。该课程与其它专业课程相辅相成,互为基础,对于基础英语和专业课程起着承上启下的作用。其教学目的是让英语与商务知识相结合,为学生毕业后成为适应社会需要的应用型涉外商务工作者打下坚实的基础。课程内容涵盖对外商务活动的方方面面---市场营销、人力资源管理、企业管理、组织机构、证券投资、服务贸易、广告宣传、跨国经营、金融保险、电子商务、信息技术、办公文秘、酒店餐饮、全球化品牌等广泛的国际商务知识。通过本课程的学习使学生熟悉广泛的商务和跨文化知识,以具备从事对外商务活动的基本能力。

该课程所针对的剑桥商务英语证书是在职业英语领域最早进入中国的证书考试,它是1993年中国教育部考试中心和英国剑桥大学考试委员会合作举办的考试,在知名高校的大学生中最具影响力。BEC在外企有较高的认可度,被称为商务求职的通行证。同时BEC剑桥商务英语证书被世界各地的众多大学、高等教育机构MBA项目所认可,并将其作为入学考试的英语语言水平要求。(登录http://jyc.fanya.chaoxing.com,搜索“剑桥商务英语(初级)”即可获取课程相关资源)

 

Ø 课程标准

课程类别: 专业必修课 适用专业: 商务英语

总学时:   216   分: 12  

一、课程概述

(一)课程性质

本课程是商务英语专业的必修课程,它是在学生掌握英语听、说、读、写技能的基础上,增加了商务情景下商务英语的运用,为学生学习其它涉外商务专业课程打好英语基础。

(二)设计思路

1.以理论联系实际、知识点与技能点相结合的设计思路

本课程应创设仿真商务环境,就所需掌握的知识点与技能点进行典型教学,有针对性的开展教学活动,让学生在实际情境中掌握和运用所需知识,跨越理论与实际间的鸿沟,以到达融会贯通的水平。

2.以案例分析、实证分析为主体的设计思路

本课程应安排具体的商务实例,进行情境教学,以案例、实证分析为主线展开教学,引导学生进入实际案例,身临其境的学习课程知识点和技能点,并进一步在实际商务实例运用和巩固所学的知识。

3.以业务流程为主线的设计思路

本课程应根据具体的业务或商务活动开展的流程为主线进行教学,并把业务流程分解为各工作业务模块,使学生以业务流

二、课程目标

本课程是商务英语专业的专业方向必修课,针对剑桥商务英语证书考试开设,根据商务英语专业和商务工作实际需要,从听,说,读,写四个方面全面提高学生在商务和一般生活环境下使用英语的能力。该课程与其它专业课程相辅相成,互为基础,对于基础英语和专业课程起着承上启下的作用。其教学目的是让英语与商务知识相结合,为学生毕业后成为适应社会需要的应用型涉外商务工作者打下坚实的基础。

(一)知识目标

通过本课程的学习,学生应在原有英语基础知识上强化商务知识的学习和商务英语语言应用能力的训练,进而既具备商务基础知识又能不断提高商务英语语言综合技能,为将来就业和升学奠定良好的基础。

(二)能力目标

1.能理解商务概念及公司结构的有关内容和基本术语。

2.能看懂商务联系、介绍和洽谈的有关内容和基本术语。

3.能熟悉人力资源管理的有关内容和基本术语。

4.能了解市场营销和产品推介的有关内容和基本术语。

5.能了解商务报告的英文格式、体裁,看懂简单的英文商业报告。

6.能熟悉英文版电子商务的有关内容和用语。

(三)素质目标

1.提高学生的实际操作能力,能无障碍看懂及撰写英文商务信函、报告、

合同、会议记录等商务类文件。

2.提高学生基本的商务英语技能:听、说、读、写、译,能在一般的商务

活动中进行应对和交流。

3.加强学生对于商务词汇和术语的掌握,了解熟悉商务活动的过程,并参

与其中。

4.具备商务人员应有的基本素质,同时对于企业的成功之道有一定了解。

三、教学内容与教学设计

1.课程教学内容

教学内容

教学要求

教学设计

Module One

Business topic:   World of Work

Business skills:   Personal and Professional details

Exam spotlight:   BEC Exam Format; Reading Test Format

了解、掌握有关职业及工作条件的英语及商务知识;熟悉BEC阅读题型

task based   teaching

practice

Module Two

Business topic:   Work in Progress

Business skills:   Making arrangements

Exam spotlight: Writing   Test Format

了解、掌握公司商业事务的工作过程,及如何与同事协商对工作做出安排;熟悉BEC写作题型

task based   teaching

practice

Module Three

Business topic: Company   biography

Business skills:   Company Performance

Exam spotlight: Listening   Test Format; Listening Test: Part One

掌握有关公司传记的描述性词汇,能有效进行业绩总结,提出可行性建议;熟悉BEC听力题型

task based teaching

practice

Module Four

Business topic:   International business

Business skills:   Business communications

Exam spotlight:   Speaking Test Format;

Speaking Test:   Part One

了解国际业务、进出口贸易,掌握商务交际方法、技巧;熟悉BEC听力题型

task based teaching

practice

Module Five

Business topic:   Career Choices

Business skills:   Achievements and plans

Exam spotlight:   Reading Test: Part One to Three

了解个人职业事业选择,会做工作计划;熟悉BEC阅读题型

task based teaching

practice

Module Six

Business topic:   Business Travel

Business skills:   Travel Arrangements

Exam spotlight:   Writing Test: Part One

了解商务旅行,能做商务旅行安排;熟悉BEC写作题型

task based teaching

practice

Module Seven

Business topic:   Products and services

Business skills:   Orders and contracts

Exam spotlight:   Listening Test: Part Two and Three

了解产品、服务的提供,掌握交易实务;熟悉BEC听力题型

task based teaching

practice

Module Eight

Business topic:   Manufacturing processes

Business skills:   Problem and solutions

Exam spotlight: Speaking   Test: Parts Two and Three

了解产品生产过程,出现的问题,掌握解决问题的办法;熟悉BEC口语题型

task based teaching

practice

Module Nine

Business topic:   The Future

Business skills:   Meetings

Exam spotlight:   Reading Test: Parts Four and Five

了解市场前景及危机会议,掌握危机处理的方式方法;熟悉BEC阅读题型

task based teaching

practice

Module Ten

Business topic:   Career Development

Business skills:   Organizing a conference

Exam spotlight:   Writing Test: Parts Two

了解个人事业发展会做会议组织安排;熟悉BEC写作题型

task based teaching

practice

Module Eleven

Business topic:   Health and Safety

Business skills:   Reporting accident

Exam spotlight:   Listening Test: Part Four

了解员工健康、安全实务会做相关事故汇报;熟悉BEC听力题型

task based teaching

practice

Module Twelve

Business topic:   The job market

Business skills: Job   applications

Exam spotlight:   Reading Test: Parts Six and Seven; How to approach the BEC Exam

了解招聘、求职及劳务市场,会应聘;熟悉BEC阅读题型

task based teaching

practice

2.实践内容

(1) Interview

  这一节包括的内容主要是能够流利、准确的说出选择一份工作原因,在面试时最重要的是什么,在面试时应做的准备工作,包括:面试前、面试中、面试后。通过面试的口语对话练习,让我了解到面试时的常用语。通过把学到的英语知识运用到实际中,锻炼了学生的口语能力。同时面试也是学生步入社会的第一步,对学生的将来起着极其重要的作用。

  (2) Reception and visit

  这一部分学习的内容主要是如何向外宾致欢迎词,如何与外商进行对话,以及与外商讨论公司合作的有关事宜。通过学习这一部分的知识,使客人更好地了解学生的公司,相信学生的公司,才能更好的进行交流合作。

  (3) Meeting and organization

  明确叙述会议的目的核对并记录与会者。根据议事日程顺序提出每个项目,然后进行讨论,征求有关与会者的意见。给每一个人表述自己意见的机会。控制讨论过程。如果发生与论题无关或深入到不必要的细节上,应及时引导到议题本身。如果讨论变得复杂,出现各种不同的见解时,你要根据自己的理解将各种观点加以概括。坚持预定的时间,不要拖延。在每个项目讨论结束后加以概括,以便决策或达成结论。在会议结束时,对已取得的结果进行概括。如确有必要进一步讨论,可以推迟到下一次会议。确定下次会议的议题和时间。

  (4) Negotiation

  协商协议是协商各方需遵守的约束彼此行为的准则。根据协商模式的不同,目前存在以下三种协商:(1)服务商提供支持的协商(服务商仅提供协商服务,但不参与协商);(2)买方或卖方自行协商;(3)第三方参与的协商。

  (5) Marketing and sales

  市场销售是对外贸易也是商务活动中重要组成部分,其中包括市场调查、产品介绍、销售产品、售后服务等方面。只有进行良好的市场调查才能更好的销售商品。应正确的介绍产品,并安排正确的销售手段、提供最好的售后服务。只有做好这些,才能销售好商品。

  (6) Business telephone

  作为公司的代表,你打电话的举止应该是无可挑剔的。许多在打电话时举止粗鲁的工作人员给自己的行为找理由,说那是可以接受的,甚至理应如此,因为他们正在工作。但这是说不通的。你实际上是在为公司树立形象,因此应该就像面见对方一样尽可能打好电话。有选择地接电话是可以的,有时甚至是必要的。但是如何做则有正误之分。首先训练你的秘书要有礼貌。最好问我能问是哪位打来的吗?,而不是谁呀?,更不是谁在打电话?。第二,不要教你的秘书在你在的时候说不在。说工作太忙无暇通话是可以接受的以诚相待永远是上策。打电话的人能听出不同,况且,如果你总不在也不太好。不回电话是无礼的不管电话来自何人。你或许会错过一个可能成为客户的人。当今许多人不屑回电话,但如果你身为别人的雇员,如此行为恐怕难以接受。当你能够回电话时,尽量自己做。如果你必须先让你的秘书代劳,那么应尽快接过电话。如果电话是你打的,让对方久等是不礼貌的。

  (7) Business dinner

  这一课主要学习的是餐桌上如何点餐以及正确的餐桌礼仪。良好的餐桌礼仪能够给学生的顾客留下良好的印象,获得更多的青睐。给学生带来无限的商机。

  (8) Business presentation

  在进行产品介绍前要通过三步选好自己的主题。一是确定为什么要选择这件商品,既要容易表达也要有足够的特点。二是要明确听众是什么类型。如果是同行,就要提供更多的信息。如果只是顾客,就要提出吸引他们的地方。三是明确听众知道些什么关于产品的知识,想知道些什么。通过这些过程,一定可以做出吸引人眼球的产品介绍会。

四、教学条件

(一)师资要求

职称:讲师以上

学历:本科以上

实践:三年以上相关工作经验

(二)实训实习条件要求

多媒体教室、语音室、校内实训室、校外实训基地

五、实施建议

(一)教学方法

该课程教学模式主要是采取任务驱动型、案例、工学结合等教学模式,虽然本课程是属于语言习得,但是在具体教学中最大限度地避免了单一进行语言操练的模式,而是将语言的模仿与掌握放在仿真 “任务”完成的过程之中。学生能够在独立完成每个公司工作任务,既学习到相关语言表达,又能够熟悉外企的工作风格。

1.模块教学法:利用网络教室,学生以模块为单位从具体任务入手,经过感性认识后,教师归纳教学要点及内容。

2.案例教学法:结合商务工作过程的重要环节,通过具体案例进行分析教学。

3.工学结合教学法:为使学生有真实的商务环境和正确理解公司生活,学生在学校学习商务英语的理论知识后,采用现场体验式教学,去实训企业感受真实岗位工作内容。

(二)教学手段

在综合语音室,充分利用多媒体技术、教学软件,通过视觉、听觉,运用课件、光盘等多媒体资料使学生充分了解商务环境下的工作过程。通过上述手段优化教学过程,提高教学质量。

(三)建议选用教材及教学参考书

    建议选用教材:Rolf cook 《新编剑桥商务英语(初级)》学生用书》经济科学出版社 2008.10

    建议选用参考书:Rolf cook 《新编剑桥商务英语教师用书(初级)》》经济科学出版社 2009.1

    (四)网络教学资源

本课程的教学大纲、教案、课件、习题、学习指导、参考材料、教学录像等内容全部上网,并向学生免费开放,学生可以在课外自主学习。

(五)学时分配

序号

教 学 内 容

课时分配

课堂

实训

合计

1

Module One

Business topic:   World of Work

Business skills:   Personal and Professional details

Exam   spotlight: BECp Exam Format; Reading Test Format

4

2

6

2

Module Two

Business topic:   Work in Progress

Business skills:   Making arrangements

Exam spotlight: Writing   Test Format

4

2

6

3

Module Three

Business topic: Company   biography

Business skills:   Company Performance

Exam spotlight: Listening   Test Format; Listening Test: Part One

4

2

6

4

Module Four

Business topic:   International business

Business skills:   Business communications

Exam spotlight:Speaking   Test Format; Speaking Test:Part One

4

2

6

5

Module Five

Business topic:   Career Choices

Business skills:   Achievements and plans

Exam spotlight:   Reading Test:Part One to Three

4

2

6

6

Module Six

Business topic:   Business Travel

Business skills:   Travel Arrangements

Exam spotlight:   Writing Test:Part One

4

2

6

7

Module Seven

Business topic:   Products and services

Business skills:   Orders and contracts

Exam spotlight:   Listening Test:Part Two and Three

4

2

6

8

Module Eight

Business topic:   Manufacturing processes

Business skills:   Problem and solutions

Exam spotlight:   Speaking Test:Parts Two and Three

4

2

6

9

Module Nine

Business topic: TheFuture

Business skills:   Meetings

Exam spotlight:   Reading Test:Parts Four and Five

4

2

6

10

Module Ten

Business topic:   Career Development

Business skills:   Organizing a conference

Exam spotlight:   Writing Test:Parts Two

4

2

6

11

Module Eleven

Business topic:   Health and Safety

Business skills:   Reporting accident

Exam spotlight:   Listening Test:Part Four

4

2

6

12

Module Twelve

Business topic:   The job market

Business skills: Job   applications

Exam spotlight:   Reading Test: Parts Six and Seven; How to approach the BEC Exam

4

2

6

六、考核办法

(一)考核方式

1.由剑桥大学考试委员会和教育部共同组织剑桥商务英语等级考试对学生的语言知识进行测试

2.由教师、实训小组和学生顶岗实习的企业、行业专家对学生的综合素质进行全方位、动态性的评价。

(二)考核方法

1.参加由剑桥大学考试委员会和教育部共同组织的剑桥商务英语初级考试对学生商务背景下英语语言的听、说、读和写能力进行考核评价。

2.教师、实训小组和学生顶岗实习的企业、行业专按以下方法评价学生综合素质:

目标

评价要素


评价标准


评价依据


考核方式


权重


知识

基本知

按照教学大纲要求掌握知识点;运用知识完成作业;运用知识分析和解决问题

个人作业

课堂练习

模块测验

阶段考试

教师评定

作业成绩


10%

期末考试

30%


能力

基本技

在广阔的实际工作环境中应用英语的能力

课堂练习

专项测验

顶岗实习

实习总结

实验报告

见习报告

回答问题

顶岗实习

单位鉴定




50%





素质

学习态

遵守课堂纪律、积极参与课堂教学活动、按时完成作业

课堂表现记录、考勤表、同学及老师观察

学生自评



5%

教师评定

沟通协作管

善于沟通、小组活动、协调和谐、协助教师、教学管理、按要求做课前准备和课后整理

小组作业、小组活动记录、自评及互评记录、同学及老师观察

学生互评



5%

小组自评

教师评定

总计

100%


Ø 教学设计(节选)

《新编剑桥商务英语(初级)》课程单元教学设计

一、 教案头

单元标题:1.1 World of Work & 1.3 BEC Preliminary Exam

授课对象:

学时:3

上课地点:

教学目标

能力(技能)目标

知识目标

1. To be able to   make personal business card.

2. To be able to   write personal and professional profiles.

3. To be able to   use present simple and adverbs and expressions of frequency in working   environment.

1. To   know the objectives of this course and BEC Preliminary Exam

2. To   name different job titles.

3. To grasp the usage of present simple and   adverbs and expressions of frequency.

能力训练任务及案例


Task 1Reading:   Show students the BEC Preliminary Exam instructions and let them finish the   questions on the format of the exam.

Task 2 Reading   and discussion: Training and workshops

Task 3   Listening: What does your job involve

Task 4 Grammar:   The present simple & adverbs and expressions of frequency

Task 5:   Speaking: Work-life balance

教学组织

在BEC的教学中,主要采取分组教学的方法,将班里的学生分为六组,每组四人,每组都是一个公司,全班共六个公司,学生既是班里的成员,也是公司的员工.采取组组竞争和提问个人的方式,既让锻炼学生的团队精神,又能突显个人的能力。除此之外,贯穿分组讨论,个别演示,案例表演等方式组织教学。

教学材料

教科书;

教学辅助用书;

网络资源,多媒体

作业

1. Finish   exercises in workbook.(written)

2. Design   personal business card(written)

3. Group work: Make a dialogue involved the   important grammar points and business topics in this unit.(spoken)



二、 教学设计

步骤

教学内容

教学方法

教学

手段

学生活动

时间

分配


Introduction

Introduction to the whole   course, teaching objectives and teaching contents of this unit.


Teacher’s Lecture


PPT



2 minutes

Training task1

(Reading)

The format of BEC preliminary   exam.

Teacher’s introduction and   Students’ feedback.




Textbook


Individual work

15

minutes

Training task2

(Reading and discussion)

Training and workshops


Read the

materials

about the

training center and try to

finish the

exercise in the textbook.



PPT

Textbook



Group work



15

minutes

Training task 3(Listening)


Topic:   What does your job involve?

1.Skim the job titles and   responsibilities listed in the text book.

2.Try to find out the

Answers before listening.

3.Listen to the material and   check the answer.



MP3

Textbook


Individual and

Group work



15 minutes

Training task 4(Grammar)



The present simple and Adverbs   and expressions of frequency.

1. Read the instructions of the   two grammar points

2. Finish the exercises

3. Make more sentences by them.




Textbook


Questions and group

work




20

minutes

Training task5 (Speaking)

Topic: work-life balance

1. Discuss in groups.

2. Report to the whole

class

PPT

teacher’s lecture

15 minutes



Summary

Useful words, expressions   and sentence patterns in Module 1; business topics and skills.

Questions and answers


teacher’s summary and students’   feedback


3 minutes




Homework

1.Review   Module one.

2.Finish   exercises in workbook.

3.Design   a personal business card.

4.Preview   1.2




After class




Individual

Work



5

minutes

Summary after class






第一次课设计梗概(2课时)

(1) 告知学生本课程的总体安排、教材的处理,上课的方式、明确学习目标。

两个目标:通过听、说、读、写及分组讨论,案例表演和课堂演示,培养学生在商务情景下的工作习惯和交流意识;尽量通过BEC初级考试。

两个要求:为了提高学生的积极性并使他们了解在平时的学习中应提高哪些能力,告诉学生现在用人单位对员工的要求,第一要有一定的专业素质,二是情商要高,即懂得如何交流,如何为人处事。

教学方式:在教学中,主要采取活动教学,通过各种各样的活动,提高学生的自信心和交流能力。将学生分为六组,每组四人,一个组即为一个公司,每个组员都有一个职位,第一周确定每个组员的职位。第三、四周确定公司的名称、职能和业务范畴,并在全班演示。

(2) 考核方式

平时表现:两个方面,一是整组的表现,即各个公司在各种课堂活动上的表现;二是

个人的主动表现和提问表现.只要平时刻苦努力,积极主动。

期末卷面:一整套BEC初级的模拟题。

口试:口试的形式仿照BEC初级口试形式并加上案例表演。

(3) 进入正题

本次课的项目主要是介绍公司的职务分类,职能范畴,撰写个人简介及设计名片。

l Reading: Read and get to know the format of BEC preliminary exam.

l Reading and Discussion: Read the materials about Training and Workshops in order to know the job title and responsibilities.

l Listen: Listen and grasp the job title.

l Grammar: Ss should grasp the present simple and adverbs and expressions of frequency by self-study, group work and game.

l Speaking: Discuss Work-life balance in groups and report it out.

l Vocabulary: Remember all the new words in this module and finish the exercises in the book.

l Homework: 1. Review all the important points in these two modules.

  2. Design your business cards.



详案

Module 1

1.1 & 1.3  World of Work & BEC Preliminary Exam

I. Aims and Objectives:

At the end of this session, the students should be able to:

a. Know the general information about Cambridge BEC Preliminary, the useful study strategies for this course and the content of Pass Cambridge BEC Preliminary.

b. Talk about jobs, design the business cards and grasp the present simple and adverbs and expressions of frequency.

II. Session Outline

1. Greetings

2. Duties:

1) Warmer (books closed): T asks Ss the definition of BEC and the format of the exam.

2) Reading 1:

a. T leads Ss read the instructions of BEC preliminary exam (P14-15) and finish the exercises after it.  

b. Check the Ss’ answers and let them repeat the format of the BEC preliminary with book closed.

3) Reading 2 and Discussion:

a. Let Ss discuss in groups about J&C Training.

b. Finish the three exercises after it (P6).

c. Check the answers and review the important points.

4) Listening:

a. Go over the listening material and listen to it.

b. Discuss the answers in groups.

5) Grammar:

a. Ss read the instructions of the present simple and adverbs and expressions of frequency.

b. Finish the exercises.

c. Report to the whole class.

d. Play a game with the grammar points.

6) Speaking: use the topic in the book, divide students into several groups to discuss them and report to the whole class.(maybe next class)

7) Vocabularies: cross culture; intensive; profile; consultancy; consultant; accredit; motivation; entertaining; be responsible for; CFO; PA; rep; bonus;

4. Self-study: let students finish the exercises in the book and check the answers.

5. Homework

1) Grasp the main vocabularies and phrases and grammar points.

2) Finish the exercises in the workbook.

3) Discussion: “work-life balance”

4) Design a business card.



《新编剑桥商务英语(初级)》课程单元教学设计

一、教案头

单元标题:1.2 Personal and professional details

授课对象:

学时:3

上课地点:

教学目标

能力(技能)目标

知识目标

1. To be able to   use the business words in the business environment.

2. To be able to   greet people during the first meeting.

1. To know the   key words in business environment.

2. To know the   functional language in meeting people.

能力训练任务及案例


Task Review:   Review the important points in last class.

Task 2   Vocabulary: Remember the vocabularies and use them

Task 3   Vocabulary: job & work

Task 4 Writing:   personal and professional profiles

Task 5: Reading:   Employee of the Year Award

教学组织

在BEC的教学中,主要采取分组教学的方法,将班里的学生分为六组,每组四人,每组都是一个公司,全班共六个公司,学生既是班里的成员,也是公司的员工.采取组组竞争和提问个人的方式,既让锻炼学生的团队精神,又能突显个人的能力。除此之外,贯穿分组讨论,个别演示,案例表演等方式组织教学。

教学材料

教科书;

教学辅助用书;

网络资源,多媒体

作业

1.Finish   exercises in workbook.(written)

2.Write a personal   profile(written)

3.Group work:   Make a dialogue of greeting people.(spoken)


二、教学设计

步骤

教学内容

教学方法

教学

手段

学生活动

时间

分配


Introduction

Introduction to the whole   course,teaching objectives and teaching contents of this unit.


Teacher’s Lecture


PPT



2 minutes

Training task 1(Review)

Review the important points in   the last class.

Teacher’s introduction and   Students’feedback.



Text

book


Individual work

15

minutes

Training task 2(Vocabulary)

Meeting people

Let Ss discuss and finishthe   exercises in the textbook.

PPT

Text

book


Group work


15

minutes

Training task 3(Writing)


Personal   and professional profiles

Let Ss read the profiles in the   textbook. Then make a dialogue about it. Finally, write personal profiles.

MP3

Text

book

Individual and

Group work



20 minutes

Training task4

Vocabulary

Job and work

Read and finish the exercise.

Text

book

Individual work


15

minutes

Training task5 (Reading)

Employee of the Year Award

Divide Ss into several groups to   discuss who is the employee of the Year Award.

PPT

Group work

15 minutes



Summary

Useful words, expressions   and sentence patterns in Module 2; business topics and skills.

Questions and answers


teacher’s summary and students’   feedback


3 minutes


Homework

1.Review   Module one.

2.Finish   exercises in workbook.

3.Write   a personal profile.

4.Preview   Module 2


After class



Individual

Work


5 minutes

Summary after class








详案

Module 1

1.2 Personal and professional details

I. Aims and Objectives:

At the end of this session, the students should be able to:

a. Know some business words.

b. Know how to greet people.

II. Session Outline

1. Greetings

2. Duties:

1) Warmer (books closed): T asks Ss the questions about the last class.

2) Vocabulary:

a. T leads Ss finish the exercise about meeting people.

b. Check the Ss’ answers and let them practice how to meet people.

3) Writing

a. Divide Ss into small group and ask information of each other.

b. Let Ss report their partners’ information.

c. Write personal profiles.

4) Vocabulary

a. Finish the exercise.

b. Discuss the answers in groups.

5) Reading

a. Ss read the profiles of the four persons in groups.

b. Decide who is the employee of the Year Award.

c. Report to the whole class by debating.

4. Self-study: let students finish the exercises in the book and check the answers.

5. Homework

1) Grasp the main vocabularies and phrases and grammar points.

2) Finish the exercises in the workbook.

3) Finish a personal profile.

4) Prepare a debate.



《新编剑桥商务英语(初级)》课程单元教学设计

一、教案头

单元标题:2.1 Work in progress & 2.3 Writing Test format

授课对象:

学时:3

上课地点:

教学目标

能力(技能)目标

知识目标

1. To be able to   talk about temporary jobs.

2. To be able to   talk about new projects.

1. To know the   words and phrases about temporary jobs.

2. To know the   grammar points.

3. To   know the format of writing test.

能力训练任务及案例


Task 1Listening:   New projects.

Task 2 Grammar:   The present continuous.

Task 3 Reading:   Temping is learning.

Task 4 Speaking:   Temporary jobs.

Task 5:   Vocabulary: Hiring and firing.

Task 6: Writing   Test Format

教学组织

在BEC的教学中,主要采取分组教学的方法,将班里的学生分为六组,每组四人,每组都是一个公司,全班共六个公司,学生既是班里的成员,也是公司的员工.采取组组竞争和提问个人的方式,既让锻炼学生的团队精神,又能突显个人的能力。除此之外,贯穿分组讨论,个别演示,案例表演等方式组织教学。

教学材料

教科书;

教学辅助用书;

网络资源,多媒体

作业

1.Finish   exercises in workbook.(written)

2.Talk about   temporary jobs.(spoken)


二、教学设计

步骤

教学内容

教学方法

教学

手段

学生活动

时间

分配


Introduction

Introduction to the whole   course, teaching objectives and teaching contents of this unit.


Teacher’s Lecture


PPT



2 minutes

Training task 1(Listening)

New projects.

Read and listen to finish the   task.



MP3

Textbook


Individual work

15

minutes

Training task 2(Grammar)

The present

continuous


Let students study the grammar   by themselves and ask them questions.

PPT

Textbook


Group work

15

minutes

Training task 3(Reading)

Temping   is learning

Let Ss discuss the temp and   finish the exercise.


Textbook

Individual and

Group work


15 minutes

Training task 4(Speaking)

Temporary jobs.

Let Ss discuss in group and   report to the whole class..


Textbook

Questions and group

work

20

minutes

Training task5 (Vocabulary)

Hiring and firing

Finish the exercises and   remember the vocabulary. Make more dialogues.

PPT

teacher’s lecture

15 minutes



Summary

Useful words, expressions   and sentence patterns in Module 2; business topics and skills.

Questions

and answers


teacher’s summary and students’   feedback


3 minutes




Homework

1.Review   part one and three.

2.Finish   exercises in workbook.

3.Arrange   and confirm a meeting.

4.Preview   2.2




After class




Individual

Work



5 minutes

Summary after class







详案

Module 2

2.1 & 2.3  Work in progress & Writing test format

I. Aims and Objectives:

At the end of this session, the students should be able to:

a. Talk about temporary jobs.

b. use the present continuous.

II. Session Outline

1. Greetings

2. Duties:

1) Warmer (books closed): T asks Ss the important points in the last module.

2) Listening:

a. T leads Ss read the questions first.

b. Listen to finish the exercise.

c. Check the answers.

3) Grammar;

a. Let Ss study the grammar rules.

b. Finish the exercises.

c. Check the answers and review the important points.

4) Reading:

a. Read and finish the exercises.

b. Check the answers.

5) Speaking:

a. Divide the Ss into groups to talk about temporary jobs.

b. Let Ss report their opinions out.

6) Vocabulary: Finish the exercise and grape the vocabularies.

7) Vocabularies: update sb. on; ahead of schedule; behind schedule; temp; help out; administration; take off; plant; venue;

4. Self-study: let students finish the exercises in the book and check the answers.

5. Homework

1) Grasp the main vocabularies and phrases and grammar points.

2) Finish the exercises in the workbook.

3) Discussion: temporary job


《新编剑桥商务英语(初级)》课程单元教学设计

一、教案头

单元标题:2.2 Making arrangements

授课对象:

学时:3

上课地点:

教学目标

能力(技能)目标

知识目标

1. To be able to   arrange and confirm meetings.

2. To be able to   accept or refuse an invitation.

1. To know the   key words in business environment about arranging and confirming a meeting.

2. To know the   format of e-mail.

能力训练任务及案例


Task 1Review:   Review the important points in last class.

Task 2   Listening: Arranging a meeting.

Task 3 Writing:   Confirming a meeting.

Task 4 Grammar:   Prepositions of time: at, in, on

Task 5: Writing:   Accepting an invitation.

教学组织

在BEC的教学中,主要采取分组教学的方法,将班里的学生分为六组,每组四人,每组都是一个公司,全班共六个公司,学生既是班里的成员,也是公司的员工.采取组组竞争和提问个人的方式,既让锻炼学生的团队精神,又能突显个人的能力。除此之外,贯穿分组讨论,个别演示,案例表演等方式组织教学。

教学材料

教科书;

教学辅助用书;

网络资源,多媒体

作业

1.Finish   exercises in workbook.(written)

2.Write e-mails   about arranging and confirming meetings.(written)

3. Write a   reply: accepting an invitation.


二、教学设计

步骤

教学内容

教学方法

教学

手段

学生活动

时间

分配


Introduction

Introduction to the whole   course, teaching objectives and teaching contents of this unit.


Teacher’s Lecture


PPT



2 minutes

Training task 1(Review)

Review the important points in the last   class.

Teacher’s introduction and

Students’feedback.



Textbook


Individual work

15

minutes

Training task 2(Listening)

Arrange a meeting

Listen and finish the task in   the textbook.

PPT

Textbook


Group work

15

minutes

Training task 3(Writing)


Confirming   a

meeting

Practice to write e-mails on   confirming a meeting.

MP3

Textbook

Individual and

Group work

20 minutes

Training task 4(Grammar)

Prepositions of time: at, in, on

Divide into groups and finish   the exercises.

Textbook

Individual and group work

15

minutes

Training task5 (writing)

Accepting an invitation

Practice to write the reply of   accepting an invitation.

PPT

Group work

15 minutes



Summary

Useful words, expressions   and sentence patterns in Module 2; business topics and skills.



Questions and answers


teacher’s summary and students’   feedback


3 minutes




Homework

1.Review   Module two.

2.Finish   exercises in workbook.

3.Write   an e-mail.


After class



Individual

Work


5

minutes

Summary after class









详案

Module 2

2.2 Making arrangements

I. Aims and Objectives:

At the end of this session, the students should be able to:

a. arrange and confirm a meeting.

b. write an e-mail.

II. Session Outline

1. Greetings

2. Duties:

1) Warmer (books closed): T asks Ss the questions about the last class.

2) Listening:

a. Read the questions first and listen to it.

b. Check the Ss’ answers.

3) Writing

a. Discuss with partners the arrangements of meetings.  

b. Write an e-mail about confirming a meeting.

4) Grammar

a. Finish the exercise.

b. Discuss the answers in groups.

5) Writing

a. Ss read the invitation first and then write a reply.

b. Discuss in small groups about their written work.

c. Report to the whole class.

4. Self-study: let students finish the exercises in the book and check the answers.

5. Homework

1) Grasp the main vocabularies and phrases and grammar points.

2) Finish the exercises in the workbook.

3) Finish a e-mail.

4) Prepare a debate.



《新编剑桥商务英语(中级)》课程单元教学设计

一、教案头

单元标题:1.1 Ways of working

授课对象:商务英语大二学生

学时:4

上课地点:多媒体教室

教学目标

能力(技能)目标

知识目标

1. To be able to   talk about manufacturing process

2. To know the   production philosophies

1. To master the   relevant vocabulary

2. To the usage   of passive.

3. Looking for   specific information in article

能力训练任务及案例


Vocabulary:   Different ways of working

Reading: How to   job-share

Listening: Worlting   from home

Grammar: Present   tenses

Speaking: A   mini-presentation

教学组织

在BEC的教学中,主要采取分组教学的方法,将班里的学生分为六组,每组5-6人,每组都是一个公司,全班共六个公司,学生既是班里的成员,也是公司的员工.采取组组竞争和提问个人的方式,既让锻炼学生的团队精神,又能突显个人的能力。除此之外,贯穿分组讨论,个别演示,案例表演等方式组织教学。

教学材料

教科书;

教学辅助用书;

网络资源,多媒体

作业

1.Finish   exercises in workbook.(written)

2. Decide how   the JIT concept could be applied in one of the companies you know.

教学过程(A)

Different ways of working

Part 1 Put students into pairs or small groups to discuss how they work most effectively.

Alternative

If you teach pre-work learners, write this list of questions on the board to help them discuss the points more easily:

Now do you study English most effectively?

By working…

at the same time everyday/at different times of the dav?

early in the morning/late at night?

on your own/with others?

at home/at your place of study (school or college)?


Part 2 Students match the teens to the definitions. If you teach students who are in work, or perhaps also work part-time, ask if any of them are familiar with these ways of working, eg ask them:

Would it be possible to telework in your job?

How would you feel about job-sharing?

Have you ever suggested to your bass the idea of flexitime?

Answers

1 F 2 H 3 A 4 G 5(:6 I 7 D 8 E


pronunciation

Read the following words aloud and ask students to underline the word stress or stressed word:freelance, teleworking, consultancy, flexitime,

Afterwards, drill the students and make sure they can pronounce the words properly. Note alsu that two-part words like-job-sharing, shift work, part-time, hot-desking carry virtually equal stress in both words.

Extension

Ask the class which ways of working they would like to try.


Step 3 Students match the comments to the different ways of working.

Possible answers

Freelance, temping, consultancy: It's great because I'm my own boss but 1 still got to work with lots of different people.

Teleworking: It can get a bit lonely at times. And I miss my colleagues and all the office gossip.

Job-sharing:When one of us wants a week ofj the other person does a few extra days so it's fairly flexible.

Shift work:The only problem is sleeping. Your body never knows if it's night or day!

Part-time, teleworking: My children are at school so it lets me spend more time with them.

Temping: I like it because it's only for a couple of months and l'm saving my money to go round the world.

Hot-desking:1 wish I had my own space. 1 have to carry everything around in my Gag and sometimes there's nnu}here to sit.


Step 4 Put students into groups to discuss more advantages and disadvantages. If time is short, give each group one way of working. Collate their ideas on the board in a table as shown below.


How to job-share

Step 5 Ask students to read the whole text before they put the headings with the correct paragraphs. Tell them that they wnn't need to understand every word to complete this reading task.

Answers

1 Open your mind

2 Plan for disaster

3 Get organised

4 Set your limits

5 Put pen to paper

6 Don't feel guilty

7 Two become one


Step 6 Students can discuss these two questions as a class. Refer them to the Exam Success tip about question 6.

Extension I

Put students into pairs. Student A is the employee and Student 13 is the employer. `fell them to imagine Student A wants to start job-sharing with another colleague. they must try to convince their employer that it is a good idea and mention the advantages. Student B should be sceptical and mention disadvantages. Set a time limit of three

minutes for each conversation. Then students change partners and swap roles.

Extension 2

After reading the Exam Success tip, ask students to think of possible questions in pairs and then write everyone's ideas on the board. Finally, you can ask students to work in pairs. One student pretends to be an examiner and ask Borne of the questions.

The other student tries to answer them. At this early stage of the course, focus on the positive aspects of their responses in your feedback. The main aim is for students to be introduced to the idea that they will have to be able to talk on many different areas of business in the exam.


教学过程(B

Working from home

Step 1 You may need to play the recording twice for students to listen and take notes.

Answers

1 Have a timetable and stick to it.

2 Advantages:

you spend more time with the children

more flexibility

the company saves money on office space

no commuting.

disadvantages:

sometimes you work in the evening

you miss people and office news


Step 2 Play the recording again. Students complete the totes

Answers

1. 7.00-get up, get the kids ready

8.30-take kids to school

. 9.00—start work

12.00have lurch

14.30finish work

2 She's been with her current employer since she left school, but she's been home-working for five years.

3 She's going to the office every day to meet visitors.


Present tenses

Step 3 Students match the settences to the explanations.Tell them that the sentences come from the listening.

Answers

1 B 2 D 3 A 4 C


Step 4 Students name the tenses in exercise 3.

Answers

1 Present simple

2 Present perfect continuous

3 Present perfect simple

4 Present continuous

Step 5 Refer students to the Grammar Tip and clarify that state verbs are usually in the simple form. As students write the verb forms in the text, refer them to page 128 in the Grammar Reference at the back of the Student's Bank.

Answers

1 need

2 communicate

3 have escaped

4 have heen working

5 have been

6 'm working

7 answer


A mini-presentation

Step 6 Refer students to tire hxanr Success tip. Make sure students realise that the task is similar to Part Two of the Speaking "lest. This exercise gives students the opportunity to bring together many of the ideas and vocabulary looked at in the module so far. Working in pairs, each student prepares a mini-presentation based on A or 13. Refer students to the previous reading and listening from this module to help them prepare ideas.'lhen students give their presentation to each other. Note that in the exam the length of these presentations is about one minute so you could set this as a tine limit. Make notes on any problems with vocabulary and give feedback. You could ask any students giving especially good presentations to present to the class. This will help to model what is required for the exam.



《新编剑桥商务英语(中级)》课程单元教学设计

一、教案头

单元标题:1.2 Making contracts

授课对象:商务英语大二学生

学时:4

上课地点:多媒体教室

教学目标

能力(技能)目标

知识目标

1. To be able to   talk about manufacturing process

2. To know the   production philosophies

1. To master the   relevant vocabulary

2. To the usage   of passive.

3. Looking for   specific information in article

能力训练任务及案例


Vocabulary: Job   responsibilities

Reading: Life's   all about making connections

Listening:   Starting a conversation

Speaking:   Developing a conversation

Writing:   Business correspondence

教学组织

在BEC的教学中,主要采取分组教学的方法,将班里的学生分为六组,每组5-6人,每组都是一个公司,全班共六个公司,学生既是班里的成员,也是公司的员工.采取组组竞争和提问个人的方式,既让锻炼学生的团队精神,又能突显个人的能力。除此之外,贯穿分组讨论,个别演示,案例表演等方式组织教学。

教学材料

教科书;

教学辅助用书;

网络资源,多媒体

作业

1.Finish   exercises in workbook.(written)

2. Decide how   the JIT concept could be applied in one of the companies you know.


教学过程

Job responsibilities

Step1 Ask students to underline the correct preposition before they start speaking in pairs.

Answers

work for

responsible for

report to

specialise in

involved in

deal with

in charge of

Step 2 This exercise encourages students to use the third person form of the verbs in exercise 1.


Step 3 Students with work experience can tell the rest of the class their response to this question. If no students formally 'network' in your class, ask students why they think networking Is Important

Possible answer

'Networking' is the skill of making contacts and can help people progress in their career through knowing the `right' people. The skill is important in areas such as sales where you need to develop relationships with potential customers-


Life's all about making connections

Step 4 Students read and choose the best answer. Ask them to compare their answers with a partner.

Step 5 Ask students to underline the parts of the text which tell you where people network and the reasons why- then ask students to give their answers and discuss the second question as a class.

Answer

People network at:

to help people maximise their potential

to get to know other people

for people with little experience.


Starting a conversation

Step 6 Students listen and match the conversations to the locations.


Step 7/8 Students match the expressions:the responses and then check by listening. If they find the first stage difficult, they can do the matching task while they listen to the recording.


Step 9 Students practise the expressions and responses in a controlled way. Note that the student with the book closed doesn't have to give exactly the same response as those in the book. Write any good examples of responses generated by students on the board afterwards to share with the rest of the class.


Step 10 Typically students will suggest topics like weather, travel, countries, work and language. However, note that wish same cultures, topics such as politics, religinra or-family may not be appropriate.

Developing a conversation

Step 11 Before you begin, give students time to study the flowchart. Elicit from them the type of expressions they might use at each stage of the flowchart. If possible, clear space in the classroom for students to walk around and simulate networking with each other. If there isn't space, students could work in pairs and follow the flowchart



《新编剑桥商务英语(中级)》课程单元教学设计

一、教案头

单元标题:2.1 Company benefit

授课对象:商务英语大二学生

学时:4

上课地点:多媒体教室

教学目标

能力(技能)目标

知识目标

1. To be able to   talk about manufacturing process

2. To know the   production philosophies

1. To master the   relevant vocabulary

2. To the usage   of passive.

3. Looking for   specific information in article

能力训练任务及案例


Vocabulary:   Benefits and incentives

Reading: Is   working for Xerox too good to be true?

Vocabulary:   Expressions with take

Speaking: Asking   questions about jobs

Grammar:The past

Writing: A   letter of application

教学组织

在BEC的教学中,主要采取分组教学的方法,将班里的学生分为六组,每组5-6人,每组都是一个公司,全班共六个公司,学生既是班里的成员,也是公司的员工.采取组组竞争和提问个人的方式,既让锻炼学生的团队精神,又能突显个人的能力。除此之外,贯穿分组讨论,个别演示,案例表演等方式组织教学。

教学材料

教科书;

教学辅助用书;

网络资源,多媒体

作业

1.Finish   exercises in workbook.(written)

2. Decide how   the JIT concept could be applied in one of the companies you know.



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